WELCOME TO CHADSTONE
Elevating traditional shopping into an artful and immersive experience.
We are delighted to announce the opening of our newest CAMILLA AND MARC boutique in Chadstone, Melbourne. Located on the Ground Floor amidst a luxury fashion cohort, the boutique offers an unbridled level of service and styling, redefining new luxury and elevating traditional shopping into an artful and immersive experience.
A minimalist yet thoughtful approach was taken in the design process, in collaboration with Akin Atelier. Chadstone is the first reformed boutique since the 2022 new brand identity was unveiled and features the new branding carried throughout, from the façade to travertine monogram door handles, and subtle brass monogramming on hangers.
The store plays with dichotomies of texture, exploring both hard and soft finishes of travertine stone, curved racks to perfectly align with the store fit out, wood and marble detailing and amber carpet flooring.
A muted, neutral and earthy colour palette allows the collection the shine and evokes a feeling of warmth and comfortability.
“Melbourne style is very conscious and considered – there's a sophisticated sensibility that we are constantly inspired by. CAMILLA AND MARC represents thoughtful design, and a timeless wardrobe mindset that the Chadstone customer absolutely epitomises."
- CAMILLA FREEMAN-TOPPER, CREATIVE DIRECTOR
The boutique was consciously crafted and designed to captivate the future now, where circularity was considered in the construction of various interior elements. All plinths and tables by RE studio collective are made from sustainable and recycled timber, tiles, tyres, marble and bricks.
Vintage chairs were sourced and reupholstered to suit the minimal store aesthetic, with the purpose of continuing the lifecycle of these pieces throughout the business journey. A collective of local artisans were hand-picked to help make the store come to life, from lighting designers, sculpturists and artists.
"The aim of this space was to create a world within Chadstone that women could really dive into and enjoy. Chadstone is the home for luxury in Melbourne and we’re very proud to finally have a home there.”
- MARC FREEMAN, CEO
The space will house the Ready-To-Wear, and accessories collections. At the core of the CAMILLA AND MARC brand, timeless, modern and tailored pieces make up the collections, representing a sophisticated sensibility that holds innovation at its heart. Carefully considered design details and fabrications are effortless, decadent, tailored and crisp. Masculine tailoring meets feminine silhouettes; a sensual yet powerful play that conveys a new sense of luxury.
